Called Coffee was launched by Jerod and Hannah Snider after two years of missionary work in Huancayo, Peru. The ministry helps people discover and fulfill their calling through coffee. By sourcing coffee beans directly from farmers, they are able to pay more, which enables farmers to improve the quality of the coffee while also improving the quality of their lives. Partner farmers receive profit sharing dividends, farm improvement support and business management training.
Huancayo is also home to a thriving church, WAIO Perú, led by Victor & Olga Mendoza.